Ray Edwards – Copywriting Academy





Ray Edwards – Copywriting Academy

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Here Are the Proven Secrets of Writing Copy That Sells More Of Whatever You Sell…

If you aren’t yet making the “big bucks” in your entrepreneurial business… if your solo professional practice isn’t providing you with the freedom (and profits) you dreamed of… if you want to finally turn it all around… if your platform isn’t bringing you income… or even if you’re doing well but just know there is more…I’ve got good news: the Copywriting Academy online learning experience explains why…and what you can do about it. This 100% online learning experience is right for you if
  • You want to tap the profit-pulling power of compelling copy, but don’t want to shell out $50,000 (or more) every time you need sales copy written.

  • You’re an entrepreneur or solo professional and want to write your own copy (granting you the power to create “cashflow incidents” on demand).

  • You want to train your on-staff copywriter in the secrets of proven direct-response copywriting that gets results.

  • You plan to hire outside pro copywriters, and want to know the “inner secrets” of their craft – so you can know for sure if you’re getting the real deal (and avoid getting ripped off!).

  • You’re a freelance copywriter who wants to learn dozens of new response-boosting tricks, the latest “social-friendly” copy techniques, and how to attract higher-paying clients by the dozen.

Here Are the Proven How To Write Copy That Sells…Without Selling Your Soul

Let’s face the facts.You know you need to write powerful, persuasive sales copy in order to sell your products and services. You probably know that you can change no other part of your marketing, but just replace mediocre copy with great copy, and sales skyrocket.But there’s a problem.The problem is most sales copy sounds sleazy and overhyped. We’ve all seen the crazy sales copy online that seems to scream “scam”. Maybe you are afraid that when we talk about writing sales copy, that’s what we’re referring to. Heaven forbid!That style of copywriting may have worked at one time on the Internet, but its effectiveness is diminishing rapidly, and the power of that sort of marketing has already seen its day.To succeed in modern times, you have to understand that your audience is smarter. They demand more respect than ever before. And they have always deserved it.Today, the most powerful copy is heart-centered, not manipulative, yet powerfully persuasive communication.It represents the convergence point of the needs of your customer, their desire for a solution, and the benefits of your product or service.Communicating this convergence is the heart of powerful copy.Before you disregard that as nice-sounding poppycock, stick with me. Consider this…

Here’s the Cost of Not Solving the“Copywriting Problem”…

What’s the potential cost of not solving your copywriting problem?Everything.That can be the cost of not solving your “copy problem.”Is it really that important? You bet it is. The words on your site sell your products and services -whether those words are typed out, spoken in an audio file, or form the script of a sales video.It’s easier to understand the reason a web business fails if we first understand how it got messed up to begin with.Here’s how it happens for most online businesses:

  1. That same someone plans their businesses carefully.
  2. Then they slap up a website… usually a free one they got from their host, or one their nephew made them.
  3. And then they wait for the orders to roll in.

Guess what happens next?Nothing, that’s what.Most websites are like a Western Ghost town. You can practically see the tumbleweeds blowing down the empty streets.

Is It Possible You Are Only One“Salesletter” Away From Freedom?

One of my copywriting colleagues says “you’re only one salesletter away from wealth”.I happen to think that’s true.But let’s even tone it down just a bit…maybe believing you’re a “salesletter away from wealth” is a little too much of a stretch for you.Can you get your mind around this: you very well may be one (or two or three) sales letters away from financial freedom.Think about that: could one salesletter give you the freedom to quit your day job?Could one successful sales letter pay off your debts?Because I believe good sales copy is the one critical piece of leverage that can mean the difference between success and failure online… I call Copywriting a “Master Skill”.Once you can write compelling sales copy, you can create money virtually “on demand”.
  • Need some cash for a vacation? Come up with a promotional idea, write the copy for it, and put your copy in front of your audience!

  • Tax man knocking at your door? Write some copy making a compelling offer, send the email, and watch the dollars flow into your inbox.

  • Want to increase your income dramatically, without increasing your ad budget? Write a new piece of copy that converts browsers into buyers…and your bank balance fattens up like magic.

  • Just need cash FAST? Write copy for someone else and pocket $3,000 or more for writing a simple letter like this one! (I’ll show you how to get these clients.)

Gary Halbert (the late copywriting great) says there is “no such thing as a starving copywriter”. And when you enroll in the Copywriting Academy, you will…
  • Understand why some copy works and other copy fails. Knowing this can save you the heartbreak of writing “loser copy” that doesn’t make sales!

  • The Mental Radar Method for learning exactly what your prospects want, and knowing exactly how to say it in words that will persuade them.

  • 3 rookie mistakes that turn copy into a “Prospect Repellant” that sends potential buyers running away from you as if you had the plague. Are you making these mistakes right now?

  • Why some copy seems “cheesy” and “hokey” – and how you can make sure your copy never does.

How I Sold Over $200 Million Using thePower of Copywriting

I learned my skills as a copywriter in the world of broadcast radio, where I worked for over 30 years. Then, when the Internet began to slowly strangle the life out of radio, I made the move to the Internet. I began working freelance, to write copy in marketing campaigns for some pretty illustrious folks, including:
I have been blessed with some astonishing clients, who run incredible businesses, and together we have sold an estimated $200 million or more in products and services since I began doing this.I’ve also had the opportunity to learn from each of these clients, and the many others I worked with whose names you may not recognize. But even the most obscure clients had something to teach me. I venture to say I’ve had more “behind the scenes” access to multimillion dollar businesses than 98% of people working in marketing, copywriting, and advertising.It’s been one heck of a fun ride.And now, you’re invited to join me, as I reveal the secrets of writing persuasive copy. Get Ray Edwards – Copywriting Academy right now in!

Here’s What’s Included

Copywriting Academy is a complete, 100% online learning and doing system that not only teaches you how to write copy that sells your products, services and idea… but also helps you get it done while you learn.The techniques, tools and templates are yours, and you can use them to write as many cash-creating promotions, sales letters, product launches, and email campaigns as you want.


Write Your First Cash Copy In About An Hour

  • Simple template & instructions.
  • Step-by-step walk-through.
  • Money-making copy in an hour.


Irresistible Offers That Make Selling Easier (Or Unnecessary)

  • Write offers that sell themselves.
  • Makes the rest of your copy easier.
  • “Magic Offer Recipe”.


Magic Building Blocks Of Sales Copy That Sells Your Products LIke Crazy

  • The “secret skeleton” of Million-Dollar Copy.
  • Detailed, piece-by-piece breakdown.
  • Use this template to sell anything.


Headlines & Subheads That Grab Your Readers By The Eyeballs

  • Keeps people reading all the way down.
  • Gives your copy momentum.
  • 21 proven templates.


Persuasion Points That Virtually Compel People To Buy Your Products

  • If there’s one “magic bullet” it’s this.
  • Fortunes are made on Persuasion Points alone.
  • The secret to writing irresistible Persuasion Points


Alleviate Your Customer’s Fear (Guarantee & Bonuses)

  • Instantly remove the #1 barrier to sales.
  • Why a simple “Guarantee” won’t work.
  • The “tipping point” technique that sells


How To Ask For The Sale, Force A Decision, And Stack The Cash

  • 10 Deadly Sins of closing: which do you make?
  • The secret of closing without “selling hard.”
  • How to create a “decision rich environment”.


The Email Writing Method That Makes More Money.

  • How to write emails that sell like crazy.
  • The single best way to avoid complaints.
  • Why email is still the #1 way to sell online.

When You Order Today, You Also Get These FREE Bonus Gifts


How to Make Big Money Writing Copy For Others Part-Time

While your long-term plan may be to build a business for yourself, in the short term you still need cash flow. Many of my students choose to write copy for other people on a freelance basis, and some are able to make a six-figure income working part-time. I’ll show you how it’s done.


Speed Up Your Copywriting, Improve Your Skill, and Multiply Your Income

This is the secret to writing at least 3 times faster… and 3 times better.. instantly! No kidding. I’ll show you exactly how to use this trick to speed up your copywriting.

BONUS 03: 


Ray’s $100 Million Dollar Proven, Tested, Swipe Files

All great copywriters keep a “Swipe file” – a collection of successful copy they can use for inspiration. I’m providing my most successful copy, plus commentary, and an explanation of how to “Swipe” legally, ethically, and skillfully. Get Ray Edwards – Copywriting Academy right now in!

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